Fashion Hierarchy

Basic Hierarchy of Fashion.


Haute Couture

Alexander McQueen , Ellie Saab, Channel, Dior.

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High End Fashion

(Pret-e-Porter / RTW)

Gucci, Ralph Lauren, Prada.

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Middle Market

Diffusion and Bridge Line.(Affordable Luxury)

Versus for Versace, Coach, Farftech.

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Mass Market

High Street / Multiple Retailers.

Zara, H&M, Aldo, Shoppers Stop.

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Value Market

Discounted Retailer.

Big Bazaar, Reliance Trends.

Haute Couture

Yeah, You've Been Using 'Haute Couture' All Wrong

Most expensive could be 10times higher then average market price. Made t0 measure. Mainly focuses on the details of the garment, maximum level of craftsmanship. Usually have very limited amount of clothing and have very limited and targeted clients. Worn on the special occasions.

High End Fashion

High end fashion designer 2016 - Style Jeans

Their prices will be 3 – 5 times higher then average market and premium but not as expensive and Haute Couture. It is a mixture of Made to measure and Ready to wear.High level of creativity and gives a lot attention to details. Usually the brands who make Haute couture also have their RTW collection which is targeted to larger audience who are already their premium customer. They are worn from daily to important occasions.


The Best Diffusion Lines: Why Are These Brands Essential? | SoleSavy

Prices are 2 – 3 times higher then average market. They have larger audience then Pret-e-Porter. Inspired from ready to wear. Large production, production outsourced. Younger audience is targeted wider than RTW . Casual wears like denims, T-shirts , sneakers.


Massimo Dutti Fall Winter 2016.17 Campaign by Mario Testino

Prices are1.5 – 2 times higher then average market, Trendy product with not a high amount of details. Mass production and production is outsources from the cheap labor countries. Worn on the daily occasions. Usually a mix of wholesale and retail distribution, both international and local brands with local customers It,s the bridge between High end and Mass Market.

Mass Market

The Fashion Retailer Mass-market fashion retailers

Prices are very low and quality is also compromised as the main focus is on cost control. Outfits can be worn on different occasion usually casual wear. The targeted audience is very large like from teenager to sophisticated women

Value Market

The value market relies on the huge sales to create profit. Clothing is cheap, so they trim the quality of the fabric. In recent years the value market has moved from providing cheap basics, like plain T-shirts and vests, to a more fashionable garment for cheap cost and expanding into their own strongly marketed brands.


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